Knjiga Taschen Brandsplaining by Jane Cunningham, Philippa Roberts, English rumena barva
15.99 €
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Opis izdelka
Knjiga iz kolekcije home & lifestyle. Avtorici Jane Cunningham in Philippa Roberts se opirata na 15-letne raziskave in analize, katerih namen je bil preučiti pojav seksizma v trženju, namenjenem ženskam, da bi razkrili, kaj se je v resnici zgodilo.
- Odkritega seksizma iz obdobja serije Mad Men ni več, ostal pa je zahrbtni seksizem, ki pod krinko oglaševanja in krepitve vloge žensk narekuje ženskam, kako naj se obnašajo. Njuna raziskava razkriva, kako industrija, ki nas ne razume, ignorira in napačno predstavlja naše izkušnje, želje in potrebe - v vseh oblikah. Predlagata radikalne ukrepe za dokončno rešitev tega problema: inovativen marketinški okvir, ki je svež, vznemirljiv in - končno - brez seksizma.
- Mehka vezava.
- Število strani: 240.
- Založnik: Penguin Books Ltd.
- Leto izdaje: 2021.
- Dimenzije: 15,3 x 23,3 x 2,3 cm.
- Mehka vezava.
- Število strani: 240.
- Založnik: Penguin Books Ltd.
- Leto izdaje: 2021.
- Dimenzije: 15,3 x 23,3 x 2,3 cm.
ID izdelka: 99KK-ABU00G_11X
Koda izdelka: 9780241456002
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