{"id":49743,"date":"2026-03-20T08:27:37","date_gmt":"2026-03-20T07:27:37","guid":{"rendered":"https:\/\/answear.si\/blog\/?p=49743"},"modified":"2026-03-20T08:35:55","modified_gmt":"2026-03-20T07:35:55","slug":"answear-fashion-show-natan-berkowicz-bo-ustvaril-sceno-za-modno-revijo-answear","status":"publish","type":"post","link":"https:\/\/answear.si\/blog\/answear-fashion-show-natan-berkowicz-bo-ustvaril-sceno-za-modno-revijo-answear\/49743\/","title":{"rendered":"Answear Fashion Show \u2013 Natan Berkowicz bo ustvaril sceno za modno revijo Answear"},"content":{"rendered":"\u010cas branja:<\/span> 4<\/span> min<\/span><\/span>

25. marca nas v Answear Concept Store v Var\u0161avi \u010daka izjemen dogodek, ki odpira sezono SS26. Predstavitev kolekcije bo potekala v povezanem prostoru Answear Concept Store in Art Box Experience, za njeno vizualno podobo pa bo poskrbel ustvarjalec, ki je spremenil na\u010din, kako gledamo na podobo v gledali\u0161\u010du in digitalni umetnosti \u2013 Natan Berkowicz.
Dogodek lahko v \u017eivo spremljate tudi na profilu answear.com<\/a><\/strong><\/p>\n\n\n\n\n\n\n

Berkowiczeva dela pogosto balansirajo med resni\u010dnostjo in njeno digitalno reinterpretacijo. Umetnik gradi podobe iz elementov filma, fotografije, 3D-grafike in generativne umetnosti, vse pogosteje pa uporablja tudi orodja umetne inteligence. Me\u0161a razli\u010dne metode in orodja, da dose\u017ee intriganten vizualni u\u010dinek. Mikro svetovi, ki jih ustvarja, spominjajo na sanjske kola\u017ee \u2013 hipnoti\u010dne, nekoliko tema\u010dne in polne vizualnih odmevov.<\/p>\n\n\n\n

Ta proces opisuje kot \u00bboku\u017eevanje resni\u010dnosti\u00ab. Namesto da bi svet zgolj posnemal, ga raje deformira, predeluje in razgrajuje v nove vizualne pripovedi.<\/p>\n\n\n\n

Pri delu na vizualni podobi za predstavitev kolekcije SS26 ga je zanimalo zdru\u017eevanje mode, tehnologije in arhitekture v eno celovito izku\u0161njo. Izhodi\u0161\u010de so bili zanj zrcalni odsevi, teksture tkanin in digitalne deformacije \u2013 zameglitev, pikselizacija, slitscan, sledenje, vizualni odmevi \u2013 vse to, kar naredi podobo hkrati \u010dutno in nepredvidljivo.<\/p>\n\n\n\n

Kak\u0161no avtorsko \u00bbanti-resni\u010dnost\u00ab bo tokrat ustvaril Natan Berkowicz? Kon\u010dni rezultat bomo videli 25. marca v Answear Concept Store, medtem pa lahko razkrijemo nekaj elementov iz ustvarjalnega procesa vizualnega dela revije:<\/p>\n\n\n\n

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Ve\u010d kot 70 predstav in sodelovanje z najve\u010djimi odri<\/h2>\n\n\n\n

Natan Berkowicz je poljski vizualni umetnik, videodizajner in digitalni ustvarjalec, povezan z gledali\u0161\u010dem, vizualno umetnostjo in glasbeno sceno. Diplomiral je na Leon Schiller National Film School v Lod\u017eu \u2013 eni najpomembnej\u0161ih filmskih \u0161ol v Evropi, ki \u017ee leta izobra\u017euje ustvarjalce, ki presegajo meje filmskega medija. Njegova fascinacija z gledali\u0161\u010dem se je za\u010dela v Krakovu in traja \u0161e danes.<\/p>\n\n\n\n

Ustvaril je vizualno podobo za ve\u010d kot 70 gledali\u0161kih predstav na Poljskem in v Evropi. Sodeloval je z vodilnimi re\u017eiserji, kot sta Krystian Lupa in Jan Klata, za katere je pripravljal video projekcije in vizualne scenografije.<\/p>\n\n\n\n

Njegova dela so bila predstavljena na presti\u017enih odrih, kot sta Od\u00e9on-Th\u00e9\u00e2tre de l\u2019Europe in Salzbur\u0161ki festival \u2013 eden najpomembnej\u0161ih gledali\u0161kih in glasbenih festivalov na svetu.<\/p>\n\n\n\n

V gledali\u0161\u010du Berkowicz videa ne obravnava kot dodatka, temve\u010d kot enakovrednega udele\u017eenca \u2013 pravzaprav izvajalca predstave. Projekcija postane igralec \u2013 element, ki gradi dramaturgijo, ustvarja napetost in vodi gledalca skozi razli\u010dne plasti zgodbe.<\/p>\n\n\n\n

Sanje, glitch in digitalna poezija<\/h2>\n\n\n\n

Berkowiczev slog je te\u017eko uvrstiti v eno samo kategorijo \u2013 prav v tem pa je njegova mo\u010d. Njegove podobe v\u010dasih spominjajo na digitalne sanje \u2013 fragmentarne, ve\u010dplastne in nestabilne.<\/p>\n\n\n\n

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Pogosto uporablja popa\u010denja slike, glitch estetiko in prekrivanje ve\u010d resni\u010dnosti hkrati. Tako ima gledalec ob\u010dutek, da opazuje svet v procesu transformacije \u2013 kot da se resni\u010dnost pravkar spreminja. Ta pristop odli\u010dno odra\u017ea sodobno vizualno kulturo, kjer se meja med fizi\u010dnim in digitalnim svetom vse bolj bri\u0161e.<\/p>\n\n\n\n

Od gledali\u0161\u010da do glasbene scene in digitalne umetnosti<\/h2>\n\n\n\n

\u010ceprav je Berkowicz najbolj povezan z gledali\u0161\u010dem, njegovo delovanje sega precej dlje. Ustvarja tudi koncertne vizualizacije, videospote ter projekte, predstavljene v javnem prostoru in na festivalih digitalne umetnosti.<\/p>\n\n\n\n

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V svojih projektih rad zdru\u017euje filmsko pripoved z generativno tehnologijo in 3D-grafiko. Tako njegova dela delujejo hkrati kot podoba, scenografija in prostorska izku\u0161nja.<\/p>\n\n\n\n

Ko moda sre\u010da vizualno umetnost<\/h2>\n\n\n\n

Prav tak\u0161en pristop omogo\u010da, da se Berkowicz odli\u010dno znajde tudi v svetu mode \u2013 \u0161e posebej tam, kjer modna revija prese\u017ee klasi\u010dni \u00bbrunway\u00ab in postane performativna izku\u0161nja.<\/p>\n\n\n\n

Med dogodkom 25. marca v Fabryki Norblina bo vizualna scenografija, ki jo je pripravil umetnik, ustvarila kontekst za predstavitev kolekcije SS26. Projekcije, svetloba in prostor Art Box Experience bodo zgradili immersivno pripoved, v kateri bodo obla\u010dila postala del \u0161ir\u0161e zgodbe.<\/p>\n\n\n\n

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Njegov cilj je bil, da prostora Answear Concept Store in Art Box Experience ne bi bila zgolj ozadje, temve\u010d aktivni del pripovedi \u2013 prostor, ki odseva silhuete, poudarja gibanje, razteza detajle obla\u010dil in ustvarja napetost med fizi\u010dnostjo materiala in njegovim digitalnim odmevom. Ta vizualna podoba kolekcije ne ilustrira dobesedno, temve\u010d ustvarja njeno raz\u0161iritev \u2013 immersivno okolje, kjer moda sre\u010da svoj odsev v tehnologiji.<\/p>\n\n\n\n

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Cilj znamke Answear je modna revija, ki odpira sezono SS26 kot spektakularno sre\u010danje razli\u010dnih svetov in omogo\u010da ve\u010ddimenzionalno izku\u0161njo ter gledalcem ponuja nove ob\u010dutke. Na ta ve\u010dplasten na\u010din \u017eeli znamka pripovedovati o slogu, \u010dustvih in sodobni estetiki.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

\u010cas branja:<\/span> 4<\/span> min<\/span><\/span> 25. marca nas v Answear Concept Store v Var\u0161avi \u010daka izjemen dogodek, ki odpira sezono SS26. Predstavitev kolekcije bo potekala v povezanem prostoru Answear Concept Store in Art Box Experience, za njeno vizualno podobo pa bo poskrbel ustvarjalec, ki je spremenil na\u010din, kako gledamo na podobo v gledali\u0161\u010du in digitalni umetnosti \u2013 Natan Berkowicz.Dogodek lahko … Preberi ve\u010d o Answear Fashion Show \u2013 Natan Berkowicz bo ustvaril sceno za modno revijo Answear<\/span><\/a><\/p>\n","protected":false},"author":54,"featured_media":49744,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[133],"tags":[421,2342,2343],"yoast_head":"\nAnswear Fashion Show \u2013 Natan Berkowicz bo ustvaril sceno za modno revijo Answear - Blog Answear SI<\/title>\n<meta name=\"description\" content=\"25. marca nas v Answear Concept Store v Var\u0161avi \u010daka izjemen dogodek, ki odpira sezono SS26. 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