{"id":49303,"date":"2025-03-31T07:00:57","date_gmt":"2025-03-31T05:00:57","guid":{"rendered":"https:\/\/answear.si\/blog\/?p=49303"},"modified":"2025-04-02T10:08:27","modified_gmt":"2025-04-02T08:08:27","slug":"moda-polna-kontrastov-nova-kampanja-answear-ss25-zdruzuje-sloge-in-custva","status":"publish","type":"post","link":"https:\/\/answear.si\/blog\/moda-polna-kontrastov-nova-kampanja-answear-ss25-zdruzuje-sloge-in-custva\/49303\/","title":{"rendered":"Moda, polna kontrastov \u2013 nova kampanja Answear SS25 zdru\u017euje sloge in \u010dustva"},"content":{"rendered":"\u010cas branja:<\/span> 4<\/span> min<\/span><\/span>

Ko se sre\u010dajo nasprotja in najdejo skupni jezik, iz njihovega medsebojnega navdiha nastane nekaj resni\u010dno edinstvenega. V novi razli\u010dici kampanje Odeni \u017eivljenje v dragocenosti<\/em> za sezono SS25 Answear dokazuje, da moda niso le obla\u010dila, temve\u010d tudi \u010dustva, odnosi in spomini, ki jih ustvarjamo vsak dan.<\/strong><\/p>\r\n\r\n

<\/p>\r\n\r\n\r\n\r\n

Kampanja se osredoto\u010da na \u010dustva, kontraste in navdih, ki izvirajo iz medsebojnih odnosov. V ospredju so ljudje, njihove najljub\u0161e znamke in slogi ter zgodbe, ki stojijo za njimi. Nova razli\u010dica kampanje za sezono pomlad-poletje 2025 pogumno zdru\u017euje kontrastne premium znamk, s \u010dimer dokazuje, da lahko na videz nasprotni elementi ustvarijo fascinantne kombinacije \u2013 podobno kot odnosi med ljudmi, ki nas spodbujajo k eksperimentiranju s slogom. ‘Odeni \u017eivljenje z ljudmi, ki jih ima\u0161 rad’ je nadaljevanje kreativne platforme, ki spodbuja zdru\u017eevanje na videz nasprotujo\u010dih si slogov, tako kot so tudi na\u0161i odnosi pogumni, odprti, raznoliki in se prepletajo na razli\u010dnih ravneh.<\/p>\r\n\r\n\r\n\r\n

Na\u0161 stil ne oblikuje zgolj garderoba, temve\u010d tudi ljudje, s katerimi delimo \u017eivljenje. Ta kampanja prikazuje, kako lahko razli\u010dni vplivi ustvarijo edinstveno celoto.<\/p>\r\n\r\n\r\n\r\n

\r\n
\"\"<\/figure>\r\n<\/figure>\r\n\r\n\r\n\r\n

Privla\u010dnost kontrastov<\/h2>\r\n\r\n\r\n\r\n

Premium znamke, kot so Patrizia Pepe, adidas, Pinko, AllSaints, Boss in Birkenstock, se v kampanji pojavljajo v povsem novih kombinacijah. \u017divljenjski slog se sre\u010duje z eleganco, eleganca s samozavestno drznostjo, poslovni stil z mladostnim udobjem. Osebe, zna\u010daji in slogi se prepletajo ter ustvarjajo nove, zanimive me\u0161anice. Kampanja dokazuje, da moda ne pozna meja in da najlep\u0161e kombinacije nastanejo, ko si dovolimo eksperimentirati ter ostati odprti za nove mo\u017enosti.<\/p>\r\n\r\n\r\n\r\n

Navdihi, ki presene\u010dajo<\/h2>\r\n\r\n\r\n\r\n

Pomemben vidik kampanje je tudi lokacija snemanja \u2013 slikovita Ju\u017ena Afrika. Intenzivne barve in naravna svetloba so ustvarile pravo filmsko vzdu\u0161je. Ustvarjalci kampanje postavljajo provokativna vpra\u0161anja, kot so:<\/p>\r\n\r\n\r\n\r\n

    \r\n
  • Ali se lahko Adidas zaljubi v Patrizio Pepe?,<\/li>\r\n\r\n\r\n\r\n
  • “Ali sta lahko Pinko in AllSaints prijateljici?” ter<\/li>\r\n\r\n\r\n\r\n
  • “Ali se lahko Boss in Birkenstock dopolnjujeta?”,
    kar spodbuja razmi\u0161ljanje o modi na povsem nov na\u010din \u2013 kot o \u010dustvenem izrazu na\u0161ih odnosov.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n
    \r\n

     <\/p>\r\n“V tej kampanji gre za nekaj ve\u010d kot zgolj obla\u010dila. Moda je na\u010din izra\u017eanja, zdru\u017eevanja estetik in ustvarjanja novih zgodb. Je nosilka spominov, \u010dustev in vezi, ki oblikujejo na\u0161 svet. To, kar nosimo, odra\u017ea, kdo smo in kak\u0161ni odnosi nas oblikujejo. Na\u0161a kolekcija premium znamk odli\u010dno prikazuje raznolikost slogov in DNK posameznih brandov, hkrati pa dokazuje, kako \u010dudovito se lahko med seboj dopolnjujejo,”<\/em> pravi Marta Sawicka, direktorica tr\u017enega komuniciranja pri Answear.<\/cite><\/blockquote>\r\n\r\n\r\n\r\n

    Strategijo in kreativno zasnovo kampanje je pripravila agencija Saatchi & Saatchi, ki je ustvarila koncept na podlagi provokativnih vpra\u0161anj o mo\u017enosti zdru\u017eevanja na videz kontrastnih slogov in znamk. Re\u017eijo spotov je prevzel priznani britanski re\u017eiser Danny Sangra, znan po sodelovanju s presti\u017enimi znamkami, kot so Marc Jacobs, Diesel, Miu Miu, Balenciaga in Ermenegildo Zegna, za kamero pa je stal ameri\u0161ki direktor fotografije Sean Conaty. Spote je producirala produkcijska hi\u0161a Warsaw Production.<\/p>\r\n\r\n\r\n\r\n

    \r\n

     <\/p>\r\n“Nova kampanja Answear temelji na dveh klju\u010dnih spoznanjih. Prvo je, da lahko zgodbo o odnosih pripovedujemo \u017ee samo skozi obla\u010dila. Pari si pogosto postajajo slogovno podobni, \u010dim ve\u010d \u010dasa pre\u017eivijo skupaj, kar pomeni, da obla\u010dila nosijo zgodbe o ljubezni. Drugi vidik pa je, da znamke na nek na\u010din definirajo na\u0161o identiteto. Govorijo o na\u0161em zna\u010daju, prepri\u010danjih in interesih. Na prese\u010di\u0161\u010du vsega tega je Answear, ki zdru\u017euje vse te elemente in ponuja obla\u010dila, ki omogo\u010dajo pripovedovanje zgodb \u2013 ljubezenskih in drugih \u2013 skozi modo,”<\/em> dodaja Quentin Carenzo iz kreativne ekipe Saatchi & Saatchi.<\/cite><\/blockquote>\r\n\r\n\r\n\r\n

     <\/p>\r\n\r\n\r\n\r\n

    \r\n
    \"\"<\/figure>\r\n\r\n\r\n\r\n
    \"\"<\/figure>\r\n<\/figure>\r\n\r\n\r\n\r\n

    \u010cas za modne eksperimente<\/h2>\r\n\r\n\r\n\r\n

    Pomlad je popoln \u010das za eksperimentiranje s stilom. Namesto da se dr\u017eimo preverjenih kombinacij, se lahko pustimo navdihniti novim me\u0161anicam, presenetimo sami sebe in se opogumimo za nenavadne kombinacije, ki na prvi pogled morda niso o\u010ditne. Answear ustvarja prostor za zdru\u017eevanje klasi\u010dnih znamk s tistimi, ki presegajo konvencije, ter spodbuja k me\u0161anju elegance s spro\u0161\u010denim vsakdanjim slogom, preizku\u0161anju meja starostnih in poklicnih norm. Moda je igra, ki v tej kampanji dobiva povsem novo, vznemirljivo podobo!<\/p>\r\n\r\n\r\n\r\n

    Answear ne preneha presene\u010dati. V novi kampanji SS25 blagovna znamka prikazuje, kako se lahko razli\u010dni slogi med seboj navdihujejo in ustvarjajo nekaj povsem unikatnega. Ko nas vodijo \u010dustva, odnosi in nepozabni trenutki, lahko sestavimo svoj lasten, kreativni modni miks. Kajti moda ni le obla\u010dila \u2013 je na\u010din izra\u017eanja samega sebe in svojih vezi z drugimi.<\/p>\r\n\r\n\r\n\r\n

    Preprosto Odeni \u017eivljenje v dragocenosti in v ljudi, ki jih ima\u0161 rad.<\/em> Bodimo drzni, zdru\u017eujmo sloge in se skupaj zabavajmo v modi!<\/p>\r\n","protected":false},"excerpt":{"rendered":"

    \u010cas branja:<\/span> 4<\/span> min<\/span><\/span> Ko se sre\u010dajo nasprotja in najdejo skupni jezik, iz njihovega medsebojnega navdiha nastane nekaj resni\u010dno edinstvenega. V novi razli\u010dici kampanje Odeni \u017eivljenje v dragocenosti za sezono SS25 Answear dokazuje, da moda niso le obla\u010dila, temve\u010d tudi \u010dustva, odnosi in spomini, ki jih ustvarjamo vsak dan.<\/p>\n","protected":false},"author":54,"featured_media":49307,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[133,145],"tags":[421,2193,2315,2274,274,2099,2116,2316,2114,1428],"yoast_head":"\nModa, polna kontrastov \u2013 nova kampanja Answear SS25 zdru\u017euje sloge in \u010dustva - Blog Answear SI<\/title>\n<meta name=\"description\" content=\"Ko se sre\u010dajo nasprotja in najdejo skupni jezik, iz njihovega medsebojnega navdiha nastane nekaj resni\u010dno edinstvenega. 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