{"id":49017,"date":"2024-05-23T11:24:49","date_gmt":"2024-05-23T09:24:49","guid":{"rendered":"https:\/\/answear.si\/blog\/?p=49017"},"modified":"2024-05-23T11:53:15","modified_gmt":"2024-05-23T09:53:15","slug":"v-varsavi-odpiramo-trgovino-answear-concept-store","status":"publish","type":"post","link":"https:\/\/answear.si\/blog\/v-varsavi-odpiramo-trgovino-answear-concept-store\/49017\/","title":{"rendered":"V Var\u0161avi odpiramo trgovino Answear Concept Store!"},"content":{"rendered":"\u010cas branja:<\/span> 5<\/span> min<\/span><\/span>

V presti\u017eni tovarni Norblin v Var\u0161avi se je pravkar odprla trgovina Answear Concept Store. V estetsko prijetni, nestandardno urejeni notranjosti se moda sre\u010da z ustvarjalnostjo, kar nakupovalno izku\u0161njo dvigne na najvi\u0161jo raven. Odkrijte z nami to edinstveno modno to\u010dko na zemljevidu Var\u0161ave.<\/p><\/strong>\n\n\n\n\n\n\n

V sredi\u0161\u010du Var\u0161ave, na ulici \u017belazna, v znani in pogosto obiskani tovarni Norblin, se je pravkar odprla trgovina Answear Concept Store. Trgovina na 2000 kvadratnih metrih povr\u0161ine je razdeljena na obmo\u010dja izdelkov. Vsako od njih zapolnjuje vsestranska in raznolika ponudba blagovnih znamk, kot so Michael Kors, Victoria Beckham, Nanushka, Iro, Diesel, AllSaints, Tory Burch, Missoni, Giuseppe Zanotti, Coach, Swarovski ali Furla, pa tudi adidas, Calvin Klein, Boss, Tommy Hilfiger ali Polo Ralph Lauren.<\/p>\n\n\n\n

Vendar je Answear Concept Store ve\u010d kot le trgovina. To je prostor, kjer nakupovanje postane nepozabno do\u017eivetje. Poleg izbranih, ekskluzivnih kolekcij va\u0161ih najljub\u0161ih modnih znamk bodo kupci na\u0161li tudi cone za sprostitev ali zabavo in morda modne navdihe. – Odprtje konceptualne trgovine v tej obliki in na tej posebni, skrbno izbrani lokaciji pomeni tudi uresni\u010ditev predpostavk na\u0161e strategije in zaklju\u010dek spremembe pozicioniranja Answeara in njegove ponudbe “vrhunskih modnih blagovnih znamk”, pravi Marta Sawicka, direktorica vizualnega marketinga Answear.<\/p>\n\n\n\n

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Impresivni interier<\/h2>\n\n\n\n

Pri ureditvi notranjosti konceptualne trgovine imajo klju\u010dno vlogo barve, uporabljeni materiali, ki se navezujejo na naravo, in skrbno izbrani detajli, kot so: po meri izdelana lesena tla, nestandardno pohi\u0161tvo, oblikovano za potrebe trgovine, in umetni\u0161ke, ogromne vitrine, ki jih je oblikovala Anna Szcz\u0119sny, umetnica, znana po sodelovanju z najve\u010djimi modnimi hi\u0161ami.<\/p>\n\n\n\n

V trgovino Answear Concept Store sta dva glavna vhoda. Prvi vodi neposredno v obmo\u010dje pametne mode, kjer temnej\u0161e barvne kombinacije spodbujajo k odkrivanju bolj elegantnih in prefinjenih predlogov. Drugi vhod pa uvaja svetlej\u0161e kombinacije, ki po\u017eivljajo vzdu\u0161je in predstavljajo bolj le\u017eerne, lahkotne sloge.<\/p>\n\n\n\n

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  • Salon je razdeljen na mo\u0161ki in \u017eenski sektor. Prvo obmo\u010dje je de\u017eela elegance, kjer se temni zaklju\u010dki in medeninasti poudarki me\u0161ajo z naravno lepoto lesa in kamna. Stene, okra\u0161ene s prefinjenimi tapetami, se me\u0161ajo s temnim ometom, izdelanim po naro\u010dilu. Materiali, kot sta plo\u010devina in steklo, ustvarjajo prizor minimalisti\u010dne prefinjenosti,” opisuje Iwona Kwadrans, vodja notranje opreme pri podjetju Answear.com.<\/li>\n<\/ul>\n\n\n\n

    Posebnost trgovine Answear Concept Store so tudi prostorni konfekcijski prostori s po\u010divali\u0161\u010dem za spremljevalce, urejeni v svetlih barvah, z velikimi udobnimi kabinami. Med conami se nahajajo dodatne garderobe v obliki zanimivih, prosto stoje\u010dih blokov.<\/p>\n\n\n\n

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    Ve\u010d kot trgovina<\/h2>\n\n\n\n

    Answear Concept Store je prostor, ki presega splo\u0161no razumevanje trgovine, v kateri kupujemo \u017ee izdelane izdelke. Najbolj pestro in ustvarjalno obmo\u010dje konceptualne trgovine je to\u010dka prilagajanja in spreminjanja “Tailor”, kjer lahko kupljene stvari na razli\u010dne na\u010dine personalizirate ali prilagodite svojim potrebam. To\u010dka “Tailor” ponuja tudi kroja\u0161ke spremembe, od najpreprostej\u0161ih, kot sta kraj\u0161anje in \u0161ivanje, do zahtevnej\u0161ih storitev po individualni ceni. Za umetni\u0161ko nagnjene je na voljo mo\u017enost, da si obla\u010dila, \u010devlje in torbe prilagodite z markerji in barvami.<\/p>\n\n\n\n

    V konceptualni trgovini je tudi kavarna Answear x Coffeedesk. Gre za izviren projekt, ki ga obdaja rastlinski zimski vrt, kjer lahko u\u017eivate v odli\u010dni specialni kavi in \u0161e \u010dem. Za najvi\u0161jo kakovost ponudbe v kavarni skrbijo baristi iz ekipe blagovne znamke Coffeedesk. Glavna zrna, ki se uporabljajo za kavo espresso in mle\u010dno kavo, so brazilska kava Campo das Vertentes. Poleg tega lahko na kraju samem poskusite razli\u010dne vrste kave, od fermentiranih do tistih, ki rastejo na vulkanskih tleh ali jih odlikuje subtilen okus po paradi\u017eniku.<\/p>\n\n\n\n

    Trgovina s konceptom je tudi prostor za sre\u010danja kupcev ter ljudi iz sveta mode in kulture. Na dogodkih, ki jih bo organizirala v sodelovanju z blagovnimi znamkami, bo mogo\u010de izvedeti \u0161e ve\u010d o ponudbi izdelkov in zamisli o razvoju blagovnih znamk, ki so na voljo na spletni strani Answear.com. In to je le nekaj na\u010drtovanih dejavnosti, ki bodo potekale v prodajnem prostoru v 2. nadstropju v stavbi “Plater” tovarne Norblin.<\/p>\n\n\n\n

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    Ravnovesje med tehnologijo in resni\u010dnimi nakupovalnimi izku\u0161njami<\/h2>\n\n\n\n

    Prostor konceptualne trgovine Answear je bil ustvarjen z mislijo na zahtevnega kupca. \u017de pri vhodu jih bodo pozdravili svetovalci, ki niso le prodajalci, temve\u010d imajo predvsem nalogo, da potro\u0161nike resni\u010dno podpirajo pri njihovih modnih odlo\u010ditvah, poznajo trende in so odli\u010dno seznanjeni z aktualnim modnim dogajanjem.<\/p>\n\n\n\n

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    • \u010clovek za nas ostaja najpomembnej\u0161i, tehnologija pa naj bi samo podpirala proces nakupovanja,” pravi Marta Sawicka in pojasnjuje zamisel o zasnovi potro\u0161ni\u0161ke izku\u0161nje v konceptualni trgovini.<\/li>\n<\/ul>\n\n\n\n
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      Med napravami so prostorne, inteligentne konfekcijske sobe, ki omogo\u010dajo hitro izbiro velikosti ali barve obla\u010dil, ne da bi zapustili konfekcijsko sobo, zasloni v trgovini s pove\u010dano matiranostjo za vizualno udobje kupcev in prvi\u010d na svetu uporabljeni ultra moderni ra\u010dunalniki na blagajni Elo Touch z dvema zaslonoma za prodajalca in kupca, ki omogo\u010dajo interaktivno in pregledno nakupovalno izku\u0161njo. Poleg tega bo na kraju samem na voljo Pickup Point, ki je postaja za prevzem spletnih naro\u010dil, oddanih na spletni strani www.answear.com, z mo\u017enostjo pomerjanja naro\u010denih izdelkov in likanja na kraju samem.<\/p>\n\n\n\n

      Zaradi vseh elementov, ki sestavljajo zasnovo in funkcionalnost trgovine Answear Concept Store, je nakupovanje v njej pravi u\u017eitek.<\/p>\n","protected":false},"excerpt":{"rendered":"

      \u010cas branja:<\/span> 5<\/span> min<\/span><\/span> V presti\u017eni tovarni Norblin v Var\u0161avi se je pravkar odprla trgovina Answear Concept Store. V estetsko prijetni, nestandardno urejeni notranjosti se moda sre\u010da z ustvarjalnostjo, kar nakupovalno izku\u0161njo dvigne na najvi\u0161jo raven. Odkrijte z nami to edinstveno modno to\u010dko na zemljevidu Var\u0161ave.<\/p>\n","protected":false},"author":54,"featured_media":49018,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[133],"tags":[421,2256,2225,2193,2283,2284],"yoast_head":"\nV Var\u0161avi odpiramo trgovino Answear Concept Store! - Blog Answear SI<\/title>\n<meta name=\"description\" content=\"V presti\u017eni tovarni Norblin v Var\u0161avi se je pravkar odprla trgovina Answear Concept Store. 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